Scott examines three "model organisms" for understanding aesthetic taste: vexillology (flag design), movie plot holes, and tech company naming, using each to explore different aspects of what makes something tasteful or tasteless. Longer summary

Scott continues his exploration of aesthetic taste by examining three simpler examples that reveal underlying dynamics. First, he discusses Reddit vexillology and the debate over flag design rules, showing how supposedly timeless aesthetic principles are actually obsolete historical artifacts. Second, he considers movie plot holes and whether caring about internal consistency (like Ultra-Man's blaster range) represents genuine taste or just nitpicking. Finally, he analyzes tech company names like 'Infinita' versus 'Vitalia', arguing that the former represents an 'easy win' that feels manipulative - similar to how AI-generated poetry strings together cliches. Throughout, Scott grapples with the tension between rejecting elitist aesthetic rules while still acknowledging that some things (like cliche-heavy writing) genuinely feel tasteless. Shorter summary