Scott Alexander examines Pope Francis's PR-friendly actions, questioning why previous Popes didn't employ similar strategies and considering how this shift reflects changing public values. Longer summary

Scott Alexander discusses Pope Francis being named Time's Person of the Year, expressing appreciation for the Pope's good work while questioning the public's focus on his PR-friendly actions. He argues that these actions, like washing the feet of the poor or living humbly, are obvious PR moves that any savvy leader would make. Scott wonders why previous Popes didn't engage in similar activities, suggesting that Francis might be the first to truly understand modern PR. The post ends with an edit considering that perhaps previous Popes' strategies of projecting power and wealth were actually more effective for their times, implying a significant shift in public values over the past century. Shorter summary