Scott Alexander reviews 'Zero To One' by Peter Thiel, discussing its advice on creating monopolies, believing in secrets, and embracing definite optimism for successful startups. Longer summary

Scott Alexander reviews Peter Thiel's book 'Zero To One', which offers advice for entrepreneurs aiming to create revolutionary startups. The book emphasizes the importance of creating monopolies, believing in secrets, and embracing definite optimism. Thiel argues that successful startups should aim to escape competition by achieving monopoly-like status through proprietary technology, network effects, economies of scale, or branding. He also stresses the value of believing in undiscovered secrets and making long-term plans, contrasting this with the modern skepticism about individual reasoning and planning. The review explores Thiel's concept of definite vs indefinite optimism and the implications for society and progress. Scott reflects on the book's contrarian stance and its emphasis on the importance of being genuinely weird in a world where everyone is trying to be unconventional. Shorter summary